There are hundreds of advantages, but lets focus on the main ones for now...
The most obvious advantage is that you are creating an online presence which is hopefully memorable for your audience helping people recognise your business and its product. Branding can be reflected in packaging, advertisements, shapes, logo, fonts etc... So there are plenty of ways a business can apply their brand to ensure their reach is high!
Branding also helps build loyalty, many people often opt for the branded items such as clothing or even food and drink over unbranded items, why? Because they trust the brand. It is highly obvious that a well advertised and a well presented brand will gain customer loyalty over unbranded items.
A strongly well presented brand can result in great financial success for the business, as mentioned above, people always prefer to buy off a brand they trust, therefore in this case your branding will become more valuable than your products. If you ever came to selling your business, a popular branded business will sell for more money than an unbranded business, the reason being is that the buyer of your business will not have to focus too much on creating a brand as your branded business which they have bought is already relied upon by it's buyers. Successful businesses sell for billions these days!
The consistency of a brand will result in higher sales, so the more often a viewer notices your brand popping up, the more chance you have of them investing their money in your business. This will result in adding value to your business and it's products/services.
As well as creating loyalty, memorability and financial success, branding can help communicate with your viewers, by passing on your business message, vision, aim and ideas! As well as communicating what I have just mentioned, branding can also help communicate the true value and quality of your product or service, a boring brand will show off a boring product/service where as a more exciting, professional brand will help inject more interest into your products or services.
Your brand is the overall identity of your business, without an identity, it is less likely that it will get noticed! If your business has a bold, bright, strong, consistent identity then it is more than lifkely you are going to get noticed more often than a business with no brand identity.
Even though investment is required when creating a brand, from marketing materials, logo design, social media templates, advertisements and more... It is always going to come back to praise you! So don't be scared to invest in a professional to take care of your branding with you.
Branding isn't as complicated as you think. If you need help with your branding then be sure to check out my branding services! or visit the contact page on my website to ask me any questions you may have.