First of all, there is not a clear definition of what 'brand' is, although many see it as everything that a business stands for, the impact a business leaves on someones feelings and emotions. Your brand is what people think of you, where they store you away in their mind, how they remember you. Overall, it is everything people see in you.
Elements of your brand can include;
Staff. How your staff interact with your customers, how they dress, their hygine, their body language.
Service. How are your customers greeted? What information are they given? How efficient is the service? How do your customers feel? Even your online service must be taken seriously, afterall this is also the place where they are more likely to leave a review.
Online Presence. The way the world is going, everything seems to be moving online so ensuring your online presence is on point is key to any successful brand - I don't know about you, but I feel like I would trust a business more if they had a strong online presence.
Slogan. A slogan can work wonders for a business and depending on how it reads, it can leave imprints in peoples minds. especially a memorable one such as Mcdonalds "I'm lovin' it!"
Fonts. Your font can speak volumes. highly used script and calligraphy phones show a luxurious and fun vibe depending on the style, whereas Times New Roman is more corporate and professional.
Colours. My favourite part. Colours are a serious part of your branding and if you know anything about colour psychology, you'll know why! For instance, red shows a sign of danger or emergancy. Blue is more corporate and usually revolves around technology. Yellow is a playful colour. White and Black are sophisticated colours as well as metallic colours such as Gold and Silver.
We are only scratching the surface here guys! Whenever you are starting up a new business, make sure you do your research and the best way to do this is to research your competitors and also by writing a breif of who your ideal customer is.
Now you understand that your brand is more than just a logo. Is it time for a rebrand?